Loyal TomTom customers have labelled the brand 'misleading' after it killed 'We also encourage consumers to invoke their consumer rights if they believe they have been misled or are not getting what they paid for.' Report from 5 February 2018 'Businesses must not deceive or mislead consumers in advertising, whether through small print, or by using ill-defined, broad terms like 'lifetime', and they should take care to use terms that match the understanding of consumers.' 'Consumers would have rightly expected to receive those services for the lifetime of the device, without the manufacturer being able to unilaterally terminate the commitment,' Ms Court said. This is because each company retained the discretion to stop supporting map updates before the end of the lifetime of the device in some circumstances.Įach company has agreed to amend these statements on all future advertising, packaging and marketing materials.ĪCCC Commissioner Sarah Court said, 'We believe the statements about 'lifetime' services made by these GPS manufacturers were inconsistent with what consumers would understand 'lifetime' to mean.' In late January 2019, all three companies agreed to stop using the term to describe the term in claims of their map support after the ACCC described these statements 'were potentially false, misleading or deceptive'. The ACCC has questioned the practice of TomTom ANZ Pty Ltd (TomTom), MiTac Australia Pty Ltd (Navman) and Garmin Australasia Pty Ltd (Garmin) utilising the phrase 'Lifetime' when describing map support on their GPS devices. Questionable use of 'lifetime' marketing: ACCC challenged Belkin over such practices.TomTom pulls 'lifetime' map support for some GPS devices.ACCC questions TomTom, Garmin and Navman over 'lifetime' wording.

Tomtom free map updates